Post by account_disabled on Feb 22, 2024 0:07:57 GMT -5
In my opinion, the channels and structure of media consumption have not changed. Studies show that Telegram channels are #1 for consuming quick information, YouTube allows you to delve deeper into the issue. This story is playable in terms of content and advertising, but otherwise the tools perform the same tasks. In our case, offline both worked and is still working. It is important for us to fight for a presence in places where active construction is underway. Advertising prices have changed - they have become lower, and this is definitely worth taking advantage of. I do not see global changes. Subscribe to the hot ones Subscribe to the monthly NEWS DIGEST Enter your E-mail Is there competition in your field now? How tangible is it? The competition is tangible and very tough.
This is a market in which there are few players. Take, for example, the concrete market. Currently, 20 large companies are working conditionally. Before the war, the market was 500,000 cubic meters per month, now it is 45,000, and there were only 20 players left. The Dominican Republic WhatsApp Number result is that not everyone will survive, someone will have to leave. So the competition is tough. There is an emphasis on price policy, the "discount war". Our company works "in the white" - we have completely cashless payments and white bookkeeping, which complicates the task. Some competitors operate in a gray area and, due to this, give a large discount. The Kowalska brand has a high share of voice and a cool product.
Everyone has their own strategy - someone bets on the depth of the discount, and we - on the product, a large percentage of media presence and the strength of the brand. How did Kovalska's positioning change during the war? With real estate, the story is simple and complex at the same time. We did not have a derived positioning for development. There was positioning of objects - clear, interesting, beautiful. "Kovalska" assumed all the attributes of an industrial group, including quality, history, reliability. On the one hand, we like it because investors prefer quality, which is important in development. On the other hand, there is no emotional coloring and people do not quite understand what kind of developer this is, what he is about, besides the fact that he has his own factories and that is good.
This is a market in which there are few players. Take, for example, the concrete market. Currently, 20 large companies are working conditionally. Before the war, the market was 500,000 cubic meters per month, now it is 45,000, and there were only 20 players left. The Dominican Republic WhatsApp Number result is that not everyone will survive, someone will have to leave. So the competition is tough. There is an emphasis on price policy, the "discount war". Our company works "in the white" - we have completely cashless payments and white bookkeeping, which complicates the task. Some competitors operate in a gray area and, due to this, give a large discount. The Kowalska brand has a high share of voice and a cool product.
Everyone has their own strategy - someone bets on the depth of the discount, and we - on the product, a large percentage of media presence and the strength of the brand. How did Kovalska's positioning change during the war? With real estate, the story is simple and complex at the same time. We did not have a derived positioning for development. There was positioning of objects - clear, interesting, beautiful. "Kovalska" assumed all the attributes of an industrial group, including quality, history, reliability. On the one hand, we like it because investors prefer quality, which is important in development. On the other hand, there is no emotional coloring and people do not quite understand what kind of developer this is, what he is about, besides the fact that he has his own factories and that is good.